ACW continues to derive actionable insight for participating cities
1. what is driving physical activity?
ALLOWING POLICY-MAKERS TO RE-PRIORITISE INVESTMENT AND INTERVENTION ACROSS THEIR CITY
We have developed insights such as the Demographically Adjusted Performance (DAP) Index assesses which local areas are over- or underperforming in terms of physical activity levels
The index measures the difference between the actual and predicted level of physical activity, which adjusts for the socio-demographic profile of each local area
This allows policy-makers to have a new understanding on priority areas to address physical inactivity in their city and identify overperforming areas which they can learn from
PROVIDING INSIGHTS TO POLICY-MAKERS ON THE IMPACT OF INTERVENTIONS
We use insights from the DAP index to analyse differences in the access to various interventions across over- and underperforming local areas
For example, we observe a positive correlation between households' access to parks and relative physical activity performance of local areas in a city. This provides policy-makers will evidence to drive future city planning and bridge inequalities in physical activity levels
2. how can physical activity be encouraged?
HELPING CITIES IDENTIFY PRIORITY TARGET GROUPS
We understand and quantify the impact of demographic trends on physical activity levels. For example, here we observe a clear negative correlation between physical activity levels of individuals and deprivation
This creates a vicious cycle as the poorest individuals do not benefit from the positive outcomes of physical activity in improving their situation. We also find that a significant proportion of activity for the least wealthy is functional compared to leisure time activity for the wealthiest - policy-makers can address this inequality by making activity more accessible and affordable
GENERATING ACTIONABLE RECOMMENDATIONS TO TARGET PRIORITY SEGMENTS
Different interventions are mapped against physical activity levels and analysed to provide insights to policy-makers on the relationship between the availability of various interventions such as the density of facilities and physical activity levels or performance.
Analysis in a city uncovers the increasing importance of public facility availability in communities as deprivation increases
This reinforces the point of affordability and the right infrastructure being needed to bridge the intention gap
3. WhAT IS THE VALUE OF PHYSICAL ACTIVITY?
MAKING THE CASE FOR ADDITIONAL INVESTMENT IN PHYSICAL ACTIVITY
The ACW Outcome Model measures the value generated through physical activity. This can demonstrate:
1. The direct monetary value generated through components such as healthcare savings and participant’s consumption to highlight the return on investment from a physical activity policy perspective
2. The non-monetary benefits delivering value against the city’s objectives around health and social outcomes such as crime reduction and reduced prevalence of lifestyle diseases
The findings can support and inform cross-governmental conversations around common goals
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